ATELIER OF IDEAS
CREATING YOUR DREAMS
Creating your dreams
WE BUILD YOUR DREAMS
As a child, when we wanted to interrupt a game immediately, one of the participants would shout: “Arimo!”, more or less the equivalent of “Timeout”. Any kid would stop the action on the spot.
“Ananai” is the opposite of “Arimo”. It’s the expression used by our Parma agency founder when he would like to start the game again, the expression he liked using to ask people to try harder and, when he obtained what he wanted, he used to say: “Ananai”, meaning “Good job!”
Even now, when we are satisfied with one of our customer’s results, we love saying: “Ananai!”.
“Ananai” has no precise meaning. But it does not matter. To us it’s a way of saying, an exclamation to do well, with passion and expertise. And our clients have figured it out.
In Ananai we believe in the quality of fabrics and in the hands that know how to tailor them.
Our ideas come along with fingers with rings, tattooed arms and even some Rolex wrists.
We only care about one thing : the touch of creativity.
We are nearly 100 people: account executives, creative thinkers, international specialists, some with a famous education background, others who are self-taught.
Do you want to join us?
Our offices in Milan and Parma are two HUBs of expertise for Account Executives and Creatives and are always open on-call even for last-minute projects. We know how much frenzied work can be for our customers and we like sharing that frenzy too.
We study ideas and take inspiration from all over the world. Our freelance partners in New York, Paris and Dubai provide insights into how communication is pulsing down there, now and in the next future.
Do you want to join us?
CREATIVITY IS OUR STARTING POINT
Communication has become so complex that specific skills are more and more demanded. No Brand is simply billposting or television; each Brand lives in an e-commerce site, takes shape in social media, grows in the streets, sells in specialty stores and, most probably, it’s interactive and integrated with a new logistic system. With our Partners we know how to dress idea in high-tech content and plasterboard. From virtual reality to material reality.
A real X.0 communication.
Here are our figures, some of them will end up in printing companies, some you will find in Italian and International multimedia, all of them will tell a story either on paper or in terabytes.
CREATIVE CONCEPTUAL IDEA
by all staff
selected by our clients
delivered with satisfaction
MADE TO BE MAKERS